It can represent an important, unforgettable place, or even be a tribute to someone who loved the sea, and its meaning goes far beyond the love for the ocean. I don’t know, every time I say this, I get attacked for not taking it seriously enough but I'm not afraid of it. The wave tattoo can be linked to the love for the sea by surfers, sailors, biologists and so on. I’m curious to see if this will have that much of an impact on how people actually do their work. It's early but digital image capture technology is and was seismic. Arguably it might end up being less transformative than some other pieces of technology that we’re using now in the entertainment industry. What it came back with made it clear to me, ’Oh, you don’t really get Harold Pinter.' It’s just another piece of tech. Now combine it with a bison.' ‘Show me a car that’s a combination of a turtle and a DeLorean.’ I did an experiment with it where I said, ‘Write something in the style of Harold Pinter. It’s good for things like, ‘Show me a creature that’s a combination of an ant and a dolphin. And I think the creative community will very quickly figure out what the best ways to use it are but I’m not afraid of it. It has severe limitations as an iterative tool. You know what I mean? Like, it doesn’t know what it means to pretend to like a meal that somebody made. It doesn’t know what it means to wait - like I did yesterday - for 10 hours for your canceled flight to be rescheduled and rebook it. But ultimately, there’s an immutable limit to what it can do, because it literally has no experience.
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